Will a renewal hurt our search rankings?

It will if the migration is not designed. When old addresses disappear without being mapped to new ones, the equity search engines built up is cut off. Prepared together — redirect rules, sitemap replacement and structured data succession — it is mostly retained.

Can we keep the current site running during the project?

That is how we run it. We build the new site in a separate environment and complete QA before switching. We choose a low-traffic window for the cutover together.

Can we change only part of it?

Yes. Instead of rebuilding everything, you can renew the home page and key pages only, or replace just the management tooling with m-CMS. We propose a scope based on the diagnosis.

Website Renewal | Musign - rebuild without losing what you have

How we build it

You keep the search equity you built

The most common loss in a renewal is traffic cut off when addresses change. We survey the full list of existing URLs, map them to the new ones, and carry over structured data and the sitemap.
We start from why you are changing it

Whether the screens look dated, the team cannot maintain them, or enquiries stopped coming — each points somewhere different. We diagnose the current site first, then set the scope.
Your live site keeps running

We prepare the new site while the current one stays up, and agree the cutover point and procedure in advance. Domain, certificate and mail settings are checked before we switch.

How it runs

01
Current-state diagnosis

We check traffic, drop-off and search status on the site you have now.
02
Scope

We separate what gets rebuilt from what stays.
03
Restructure

We redesign the menu and URL scheme.
04
Design & development

We build the new screens and move the content.
05
Migration design

We write the rules that map old addresses to new ones.
06
Cutover & watch

We track indexing and traffic after the switch and adjust.

Related projects

See all projects

Frequently asked questions

Will a renewal hurt our search rankings?: It will if the migration is not designed. When old addresses disappear without being mapped to new ones, the equity search engines built up is cut off. Prepared together — redirect rules, sitemap replacement and structured data succession — it is mostly retained.
Can we keep the current site running during the project?: That is how we run it. We build the new site in a separate environment and complete QA before switching. We choose a low-traffic window for the cutover together.
Can we change only part of it?: Yes. Instead of rebuilding everything, you can renew the home page and key pages only, or replace just the management tooling with m-CMS. We propose a scope based on the diagnosis.