What is the difference between GEO and SEO?

SEO is about ranking in a list of search results. GEO — generative engine optimization — is about being cited inside an AI answer, in ChatGPT or Google AI Overviews. The work overlaps, but AI answers lean more on question-and-answer content and clear structured data.

Can you look at a site that already exists?

We can review it. If items come up that need structural change, though, a partial fix may not be enough. We give you the findings first and agree together how far to go.

AI describes our company incorrectly. Can that be fixed?

Not controlled completely. But stating company information on the site and publishing a file that asks for incorrect classifications not to be used gives room for improvement. We can show you exactly what Musign applied to its own site.

SEO & GEO | Musign - built in during the build, not bolted on later

How we build it

Built in, not bolted on

A search agency has to fix a site somebody else built. That often means changing the structure, and by then it is expensive. A build agency can put it in while building.
Being described wrongly is worse than not appearing

AI answers can introduce a company as a low-cost vendor, or mix it up with another one. Publishing a file that states what the company actually is reduces that.
We applied it to our own site first

musign.net carries llms.txt and ai.txt, an AI crawler access policy and structured data in production. We can show you the files rather than describe them.
Renewals do not lose it

Rebuilding a site frequently loses the search equity old addresses accumulated. We design redirects and structured data succession together.

How it runs

01
Current state

We check how search engines and AI crawlers currently read the site.
02
Structure

We set the scheme for titles, descriptions and structured data.
03
Application

It goes in with the build. It is not a separate phase.
04
Verification

We confirm search engine registration and indexing status before handover.

Related projects

We also handled search and AI search work for Encos and Petfarm.

See all projects

Frequently asked questions

What is the difference between GEO and SEO?: SEO is about ranking in a list of search results. GEO — generative engine optimization — is about being cited inside an AI answer, in ChatGPT or Google AI Overviews. The work overlaps, but AI answers lean more on question-and-answer content and clear structured data.
Can you look at a site that already exists?: We can review it. If items come up that need structural change, though, a partial fix may not be enough. We give you the findings first and agree together how far to go.
AI describes our company incorrectly. Can that be fixed?: Not controlled completely. But stating company information on the site and publishing a file that asks for incorrect classifications not to be used gives room for improvement. We can show you exactly what Musign applied to its own site.