Branding & BX

How we build it

• The brand we defined is the brand we build

  When one company writes the guidelines and another turns them into screens, the intent blurs. At Musign the team that defines the brand and the team that builds the site are in the same company.

• Guidelines you can actually use

  Not a document that stays a document. We apply it to real screens and packaging as we write it, and check in advance that it holds up in use.

• Run through BX LAB

  Branding work runs through MUBL, our separate BX LAB brand, covering brand identity, packaging and brand experience design.

How it runs

1. 01

   Brand diagnosis

   We check how the brand currently reads.

2. 02

   Direction

   We decide how it should read from here.

3. 03

   Identity

   We create the basics — logo, colour, type.

4. 04

   Application

   We put it on real packaging and real screens.

5. 05

   Guidelines

   We write the rules so other people can use them.

6. 06

   Into the build

   We build the site on the brand we defined.

Related projects

• Innersignal
• mukitalki
• Inspiration Pencil
• Hongruijen

See all projects

Frequently asked questions

Can we commission branding only?

Yes. Brand identity or packaging design on its own is common. Details are on the BX LAB site at mubl.co.kr.

What if we already have brand guidelines?

We work inside them. If they have aged out of the channels you use now, we first set out what needs changing.

What do we gain by doing branding and the build together?

Less of the intent is lost. When another company receives a branding result and turns it into screens, interpretation gaps appear and reconciling them takes time. One company carrying it through removes that step.